Symrise
Positioning | Brand Identity | Communications
Symrise is a global supplier and manufacturer of fragrances, flavourings, raw materials and active ingredients for the perfume, cosmetics and food industries.
Always inspiring more…
Originally the result of a merger between Haarmann & Reimer and Dragoco, Symrise was facing an IPO on the Frankfurt Stock Exchange. We were tasked with creating a truly unified brand in time to support the initial public share offering.
During our analysis we unearthed two key insights:
Employees had been resistant to previous change.
Customers were looking for innovative, service-led solutions.
We introduced the idea of 'Always inspiring more' as a key strategic thought to drive new ways of thinking throughout the organisation. Teams were encouraged to combine people, processes and technologies in new ways that would generate exciting original ideas to revitalise the brand's portfolio.
Agency: Dragon Rouge
