Welcome,
Let's find out what your brand is really saying
Ten-fifteen minutes. A set of honest questions about your business, your customers and where you're headed. No log in, no cost, no catch.
Your answers go straight to me. I'll read every one properly, no templates or generic answers. You can then book in a time, that’s convenient to you to talk through what I've found and discuss next steps.
How it works
Answer the questions below as specifically as you can. Vague answers make for vague strategy, so take your time.
Once you submit, your answers land straight in my inbox. Nobody else will ever see them.
You'll be prompted to pick a time straight after, thirty minutes, in person or on a call, whichever suits you.
I'll come to that conversation having already thought properly about your brand, not meeting you cold.
Your details
So we know who to follow up with
Ambition
Where this is going, and why now
e.g. "We build bespoke garden studios for homeowners who want extra space without moving house."
e.g. "The go-to name for garden studios across the South West, known for quality over speed."
e.g. raise prices, enter a new market, be taken seriously by bigger clients, stand out in a crowded category
Differentiation & proof
What's actually true, and what backs it up
Be specific, mechanisms not adjectives. e.g. "We only use local tradespeople, never subcontract abroad, and I personally visit every site before we quote."
e.g. "40 installations in three years, zero call-backs, five star reviews on Checkatrade."
Competitors & brand heroes
The context you're actually being judged against
e.g. "XYZ Garden Rooms undercut us on price with flat-pack kits. ABC Studios are premium but slow to respond."
Doesn't have to be a competitor or even the same sector. e.g. "I admire how Patagonia talks about repair over replace, even though we're nothing like an outdoor brand."
Audience
Who you're actually trying to move
e.g. "A couple in their 40s-50s, working from home, tired of tripping over the kids' toys, who want a proper office they're not embarrassed to show on video calls."
Include "doing nothing" and DIY as real alternatives. e.g. "Because a flat-pack shed looks like a shed, and the national chains take six months to even return a call."
Personality & voice
How this brand should sound
Formal or conversational? Measured or provocative? Detailed or concise? e.g. "Down to earth and a bit dry, like a trusted builder mate, not a corporate brochure."
e.g. "Anything that sounds like a corporate brochure: 'seamless', 'bespoke solutions', 'transforming your space'."
Culture & conviction
The beliefs competitors can't copy
e.g. "Most of the industry oversells 'bespoke' when it's really the same three floor plans with different cladding."
e.g. "Never pressure someone into signing on the first visit, even when the sale is sitting right there."
Current presence
So we can look before we meet, and get a real sense of where your brand stands today
List anything you use: website (include the URL), social channels, printed materials, signage, email newsletters, local press. If you don't have a website or any formal marketing yet, tell us that too, that's genuinely useful to know and might be part of the challenge we end up solving together.
JPG, PNG or PDF, up to 5MB each. e.g. your logo, a screenshot of your website, a photo of your signage or a leaflet, anything that shows what your brand looks like today. Up to three files.
Priorities
Setting the ambition for the work itself
e.g. "Being the studio builder people trust enough to recommend to their own parents."
You're in.
Your answers are on their way over. Now let's find a time to go through them together, in person or on a call, whichever's easier for you.
I understand how daunting branding and marketing can feel, especially if you’re doing it yourself, working with a limited budget or figuring out how best to use AI.
I’m genuinely here to help. I base my review on what you tell me, then give you clear, practical recommendations and an easy-to-understand set of next steps.
Whether you choose to put those ideas into action yourself, work with me or get advice on how to use an AI agent is entirely up to you. The aim is simply to give you clarity, confidence and a direction you can move forward with.