Brains:
Rev. James
Pitch | Positioning | Brand Identity
How do you rebrand a long-standing ale with a nonsense reputation, while retaining loyal drinkers and attracting new ones with a more contemporary design?
This was the question posed to us by Brains Brewery when they wanted to refresh their Reverend (Rev.) James Ale
Who was Reverend James?
During our research, we soon realised that few people knew who Reverend James was, where he came from or what made him important.
To address this, we developed a contemporary, playful identity that gave the Reverend James personality, bringing him to life both on and off pack.
Through wit and humour, we gave the Rev. a distinctive voice and character, enabling the brand to engage with customers at every touchpoint.
