Hasslacher’s
Positioning | Brand Identity | Packaging | Communications
Hasslacher's produces and imports traditional Colombian hot chocolate. Made from a pure, chunky 100% Colombian cacao bar, it’s hot drinking chocolate is designed to be melted into milk for a rich and intense drink.
An origin story…
Rooted in tradition, reimagined for today. We partnered with Hasslacher’s to help revitalise their brand and on pack identity. They wanted something that reflected the origin of the brand’s product while suggesting more premium cues.
The ancient Muisca people are believed to have been the first to cultivate the cacao tree, using it in rituals and as currency. Inspired by their symbols and patterns, we created authentic, hand-crafted motifs for use across the brand’s packaging and wider identity.
The new identity was designed to celebrate Hasslacher’s Colombian roots. We also developed a suite of marketing materials and merchandise to support their launch.
