When we began working with Attivo, their existing Life Magazine was more like a quarterly client newsletter. While informative, it felt overly focused on regulation and financial advice, lacking the warmth and aspiration that defined the Attivo brand. It wasn’t living up to the promise of ‘Enriching Lives’.

Working in collaboration with Editor-in-Chief Ally Oliver, we reimagined Life Magazine from the ground up. From its editorial direction and visual identity to its tone, photography and production values.

Our team designs each issue in full, art directing all client and feature shoots and oversees every stage of print production to ensure the magazine delivers a consistent, high-quality experience from cover to cover. The result is a vibrant, lifestyle-led publication that captures the human side of financial planning.

Each issue focuses on a distinct topic to blend expert financial guidance with rich editorial features on travel, interiors, culture and wellbeing, alongside authentic client stories that show how Attivo helps people live life on their own terms.

The redesigned magazine has quickly become one of Attivo’s most powerful brand assets. With a readership of over 7,000, it’s now a valued resource for clients and a highly effective tool for engaging new prospects — particularly at events such as the Cheltenham Jazz and Literature Festivals.

Featuring real-life client stories, interviews with public figures, and a regular column by rugby legend Jonny Wilkinson, Life Magazine has become a tangible expression of the brand’s purpose: Enriching Lives.