Attivo
Strategy | Brand Identity | Design & Implementation
Attivo is a UK-based, independent and privately owned financial services company that provides lifestyle financial planning services, including investment, retirement, tax, and estate planning advice for private and corporate clients.
Enriching Lives…
During a workshop, we asked a group of Attivo’s financial planners what truly sets the brand apart, their answer was unanimous. They take time to understand the lifestyle their clients want to lead, listening deeply before helping to find ways to make it a reality.
That simple question helped us uncover Attivo’s core brand proposition: Enriching Lives. It became the foundation of their brand and a true expression of their core values – integrity, empathy, proactivity and progressiveness.
By putting lifestyle at the centre of Attivo’s thinking, we repositioned them as lifestyle financial planners and uncovered new ways to express this unique value. One example was the creation of their flagship client publication, Life Magazine.
