We The Curious
Positioning | Naming | Brand Identity
We The Curious is a science centre and charity previously known as At-Bristol. During our management interviews, a pressing question emerged – ‘How do we make science more accessible to everyone, beyond the confines of traditional science or STEM subjects?‘
So began our journey to create a culture of curiosity…
What if…
Curiosity emerged as our key creative theme. Innate in each and every one of us, yet as unique and personal as our DNA. It entices us to explore, encourages us to learn and enables us to experience and engage with the world around us.
As a result, we knew the new name and identity couldn’t be passive. It needed to be uniquely engaging and highly unusual in order to arouse and excite speculation. Allowing people to be intrigued by what they saw so that each individual could experience it in their own, unique way.
We employed a simple proposition to explore the very notion of what it means to be curious. We then placed it firmly at the centre of our strategic thinking. This became known as – 'What if…?'
Agency: Smith & Milton
