Is your brand identity fit for purpose?
Does your identity engage with your customers? Can it compete in a crowded marketplace? Is it missing elements needed to engage and stand out?
If your brand’s identity could benefit from a health check delivered by industry experts, then our D.R.E.A.M analysis tool is just be the thing for you.
D.R.E.A.M is an acronym for:
Think:
Which elements of your brand’s identity have become obsolete?
Think:
What pieces of your brand’s identity are sacred and shouldn’t be touched?
Think:
What parts of your brand’s identity could work harder?
Think:
What’s missing? What assets do you need to build a stronger brand identity?
Think:
What systems and processes could help you manage your brand identity?
The D.R.E.A.M process
We use our D.R.E.A.M analysis tool to assess the performance and impact of your current brand identity while looking for any opportunities to improve it.
Our process has three distinct phases:
Phase 1: Discovery
Our analysis starts with a virtual workshop. Here we’ll discuss your current situation, listening carefully to the challenges your brand identity faces.
During this phase we ask important questions regarding your brand strategy, business plan and future aspirations.
Phase 2: Define
We’ll examine the impact and performance of your brand’s identity in practice and run it through our D.R.E.A.M analysis criteria.
What we’ll need from you:
Access to any current brand/creative strategy
An understanding of your market and position in it (Competitors & Audience)
Examples of your visual and verbal identity in action i.e. identity style guides, website, social media channels, brochures, stationery, promotional items etc.
Phase 3: Deliver
We conclude our D.R.E.A.M assessment with another virtual workshop where we we’ll deliver our findings and recommendations.
All virtual sessions are recorded for your reference and you’ll also receive an executive summary in PDF format.
How long will it take?
Our D.R.E.A.M analysis takes approximately four days. Timings are dependent on the size of the audit we need to conduct and how quickly we can gain access to the materials we require.
All timings include 2 x 2hr virtual workshops, any interviews we need to capture and a detailed findings report (PDF).
How much will it cost?
D.R.E.A.M analysis audits cost £2,000.00
This fee includes everything outlined in our three phases. There are no extras or hidden costs.
Brand expertise
Over the past 25 years we’ve worked for some of the world’s most recognised brand and design consultancies in the US, Europe and the Middle East. During this time, we’ve created brands, big and small in almost every imaginable market and sector. As brand and design experts, we’ve witnessed first-hand the good, the bad and the ugly when it comes to brand identity, so you could say we know what it takes to build an effective brand.
Our D.R.E.A.M analysis enables us to share this knowledge and expertise with you and use it to solve the challenges your brand identity faces.
Still not convinced
Not sure is our D.R.E.A.M analysis tool is right for you? Complete the questionnaire below and we’ll let you know our initial thoughts before proceeding further.
Fill out this brief questionnaire and we’ll get back to you as soon as we can.