Desk Space

Strategy | Brand Identity | Communications

Desk Space is a new collaborative work place environment in Sydney, Australia. Based on design thinking, it brings together the integration of people, technology and business to create new ideas and help solve problems.

Make it together

Desk Space members are an ambitious network of people who thrive on seeing others succeed. The open-plan environment is designed to fuel a culture of collaboration, interconnectivity and participation.

The ‘Make it together’ tagline inspires collaboration throughout the space. It is the proof that productivity is infectious and reinforces the idea that success breeds success.

The new strategy and brand design for Desk Space helped to improve occupancy to over 95%. Since its inception It has also spawned several copy-cat co-working spaces throughout the city.

Since launch

Desk Space has achieved occupancy levels of more than 95%, establishing itself as one of Sydney's most successful collaborative workspaces. Today it is home to a diverse community of more than 2,500 members, who have delivered over 100 collaborative projects and generated in excess of $1 billion in combined market capitalisation. Fifteen years on, the brand continues to champion a culture of collaboration, innovation and shared success, proving that the original 'Make it together' proposition has stood the test of time.