Nakheel

Strategy | Brand Identity | Communications

Nakheel are a world leading property developer based in Dubai. They are responsible for some of Dubai’s most iconic developments and landmarks. From Palm Jumeirah and The World to shopping malls, hotels, clubs and restaurants. 

Where vision inspires humanity

We developed Nakheel's visual identity to create a better, strategic understanding of their portfolio. This work helped to promote their core sustainable values.

Work began with their corporate team but went on to include a number of iconic projects like Palm Jumeirah, Jebel Ali Village, Waterfront and many others.

Our work also contributed to Nakheel’s 'Think blue' and 'Blue Communities’ initiatives. Both aimed at driving sustainable working practices for coastal communities in order to create a legacy for generations to come.

Since relaunch

A corporate identity designed to support one of the world's most ambitious property developers in the world. Still impacting nearly two decades later as the company shapes communities spanning 15,000 hectares, housing 700,000 residents and adding more than 410km to Dubai's coastline.

410km

Coastline created

15,000ha

of master developments

700,000

Residents across Nakheel communities

20+ years

Continuous brand impact
 
 
 
 
 
Desk Space
ONE
ING Real Estate
London City Island
OTO
Yukan
Hartnell Taylor Cook