ONE

Strategy | Brand Identity | Communications

101 Collins Street is one of Melbourne's most prestigious business addresses, home to a collection of leading blue-chip organisations. Combining premium office space with luxury retail and hospitality, it has long set the benchmark for workplace excellence.

End of trip facility

To encourage healthier, more sustainable commuting, we were commissioned to create the identity, environmental graphics and communications for a new end-of-trip facility.

The objective was to reposition what had traditionally been a functional space into a premium amenity that reflected the quality and prestige of the building itself.

The design centred on creating an experience more akin to a luxury hotel or private health club than a workplace changing facility. Every touchpoint was considered to reinforce quality and wellbeing.

Since Launch

Since completion, the facility has become a benchmark for premium workplace amenities, supporting 482 bicycle spaces, 600 smart lockers and 44 luxury showers, and helping redefine the role of end-of-trip facilities within Australia's commercial office sector. Today, the concept has expanded into ONE + RISE, a comprehensive workplace wellbeing destination combining commuter facilities with fitness, health and wellness services.