ING
Strategy | Brand Identity | Communications
ING Real Estate are a part of ING Group, a global financial services institution that offers banking, life insurance, investments and retirement services to more than 85 million private, corporate and institutional clients in over 40 countries.
A vital partner
We unified three distinct areas of the ING real estate brand that had primarily worked as silo strands of the business. We developed, launched and distributed a creative strategy built around the proposition of ‘Vital partners.’
The global financial crisis in 2009, forced ING to rethinking the stucture of the ING Real Estate business. It now exists as an integrated offer from ING Investment management.
Our only constraints during this project were to visually link the ING Real Estate brand with the ING Group brand.
