Hartnell Taylor Cook

Brand Identity | Website | Communications

HTC are an independent property consultancy based in London and Bristol. Founded in 1922, they specialise in the commercial property sector, providing services and expertise for owners, occupiers, investors and property developers.

No ordinary property consultancy

People in the property world have come to expect and demand more from every aspect of their activities. They want ideas, services and solutions that work on multiple levels and reward investment.

HTC wanted to capitalise on their reputation and longevity in the market by strengthening their position around their people’s experience and expertise.

We worked with our friends from Tonic Partners, to devised a new strategy, which resulted in our ‘No ordinary property consultancy’ positioning for HTC before we turned our attention to the visual identity.

Since relaunch

Since launching the new brand, Hartnell Taylor Cook has grown into a 130-strong consultancy with offices in Bristol and London. The business has reported 14% annual turnover growth, recruited more than 30 people in a single year, expanded its specialist service offering and established a consistent thought leadership programme across digital channels. Today the brand is recognised through its distinctive ‘No Ordinary Property Consultancy’ positioning, which underpins its marketing, recruitment and communications.